Terms of Service

Version 1.0 – March 29, 2021

1.1 — Introduction

These Standard Terms of Service apply to the Agreement between Customer and mybrand.center (supplier) and, together with in paragraph 1.20 mentioned annexes, represent the intention of the Parties in entering into this Agreement.

1.2 — Grant of Subscription

1.2.1Unless otherwise specified in the Modules and Fees annex and subject to payment of the Subscription Fee, in accordance with the terms of this Agreement, Supplier will provide to Customer a subscription during the applicable Term to: (i) access and use the Product according to the subscribed modules in the Agreement; (ii) access and use the Product exclusively for the Customer’s internal business purposes; and (iii) use the User Instructions in relation to each Product subscribed to solely for the purpose of supporting use of the Product.
1.2.2Customer may add additional brands or entities to the definition of Customer in the Definitions section of this Agreement, provided that Customer gives prior written notice to Supplier (email to suffice) and subject to Supplier’s approval. Additional rights and/or the inclusion of additional brands or entities may require additional payments by Customer and Supplier reserves the right to refuse such addition in its sole discretion.
1.2.3These Standard Terms of Service apply to all offers and contracts pursuant to which Supplier provides to Customer the Product and/or Professional Services.

1.3 — Ownership of Intellectual Property Rights

1.3.1Supplier retains ownership of all Intellectual Property Rights in the Product that it provides. The source code is at all times owned by Supplier. Supplier grants to Customer the license required for Customer to use the Intellectual Property Rights and Confidential Information included in the Product and permits Customer to make copies of other information necessary for Customer to receive and use the Product via the internet.
1.3.2Customer retains ownership of all Intellectual Property Rights in its systems, materials, information, software, products, and Customer Data. Customer grants to Supplier the right to access Customer Data strictly to the extent necessary to carry out its obligations under this Agreement.
1.3.3Except as expressly stated in this Agreement, no license is granted by either Party to the other with respect to its Intellectual Property Rights and nothing in the Agreement shall be construed to grant to either Party any ownership or other interest. There are no implied licenses granted under this Agreement.

1.4 — Supplier Responsibilities

1.4.1Supplier will perform its obligations under this Agreement with reasonable skill and care, and in accordance with Good Industry Practice and all applicable Regulations.
1.4.2The timelines, interim dates, and delivery dates specified by Supplier or agreed between the Parties shall always apply as target dates, shall not bind Supplier, and shall always be indicative. Notwithstanding the foregoing, Supplier shall make reasonable efforts to comply to the greatest extent possible with any such timelines, interim dates, and delivery dates. If a timeline, interim date, or delivery date becomes likely to be exceeded, Supplier and Customer shall consult with each other about any consequences in relation to further planning.
1.4.3In all cases, including if the Parties have agreed to firm timelines, interim dates, and delivery dates, Supplier shall only be in breach as a result of exceeding any timeline after Customer has declared Supplier to be in breach in writing and a reasonable Cure Period to remedy the breach has passed. Customer’s notice of breach must describe the breach as comprehensively and in as much detail as possible in order to give Supplier the opportunity to respond adequately.
1.4.4Measurements and particulars given in Suppliers drawings, images, catalogues, websites, offers, advertising material, standardisation sheets, etc. are not binding for Supplier, unless expressly stated otherwise by Supplier.
1.4.5Supplier shall not be bound by timelines, interim dates, and delivery dates, whether or not final, if the Parties have amended either the content or scope of the Agreement (additional work, a change of specifications, etc.) or the approach with respect to performance of the Agreement, or if Customer fails to fulfil its obligations arising from the Agreement or fails to do so on time. Additional work during performance of the Agreement shall never constitute a reason for Customer to give notice of termination or to rescind the Agreement, except as explicitly stated in this Agreement.
1.4.6Should Supplier be required by a competently issued order of a government agency or in connection with a legal obligation to perform a service specifically in relation to Customer Data, Supplier shall provide prompt notice of such request or requirement to Customer, unless prohibited from doing so by law, so that Customer may seek an appropriate protective order or other appropriate remedy. If a protective order or other remedy is not obtained, Supplier may furnish that portion of Customer Data that is subject to the request and will exercise its best efforts to obtain reliable assurance that any Confidential Information so furnished will be accorded confidential treatment. If, pursuant to a request or a competently issued order of a government agency or in connection with a legal obligation, Supplier performs work relating to Customer Data, Customer employees, or Users, all costs associated with this work shall be borne by Customer.
1.4.7Except as indicated in this Agreement Supplier shall not be obliged to carry out any format conversion of Customer Data and shall not be responsible for checking the accuracy and completeness of the results of the Product and the data generated through the use of the Product, unless Customer has reported an error in accordance with Subsection 5.5(iv).

1.5 — Customer Responsibilities

1.5.1Customer shall ensure that all Users are informed of and comply with this Agreement and the Acceptable Use Policy (“AUP”), which applies to this Agreement by reference. Customer is fully responsible for all Users as if they were Customer itself.
1.5.2 Customer shall take all reasonable security measures necessary to ensure that Users are limited to those persons who need access to the Product in order to perform their duties to Customer.
1.5.3 Customer shall not outsource, rent, resell, or sublicense the Product or any related Intellectual Property Rights, nor permit concurrent use or time-sharing of any User Account (due to logging and statistics), unless otherwise agreed and recorded in writing. Customer must treat access or identification codes and certificates provided by or because of Supplier to Customer as Confidential Information, which may only be disclosed in accordance with Section 10 (Confidentiality) of this Agreement.
1.5.4 Customer bears the risk of selecting the items, goods, and/or services to be provided by Supplier and shall at all times be responsible for the use and management of the Product and any results obtained therefrom.
1.5.5 Customer shall cooperate with Supplier as is reasonably required to implement and maintain the Product. In particular, Customer will: (i) always extend, in a timely manner, the cooperation reasonably required by Supplier; (ii) make available to Supplier the necessary documents, data, and information reasonably requested by Supplier in a timely manner; (iii) grant Supplier access to Customer’s systems and offices, as necessary and subject to Suppliers strict observance of Customer’s applicable safety and information security policies; and (iv) notify Supplier without undue delay of any Customer Data errors.
1.5.6 Customer guarantees that the information, designs, and specifications that it provides to Supplier as required to implement and maintain the Product are accurate and complete. If the information, designs, or specifications provided by Customer contain inaccuracies apparent to Supplier, Supplier shall contact Customer to make enquiries about the matter.
1.5.7 Customer will be responsible for maintaining its Customer Data integrity (including errors, corruption, or incompleteness) up until the point at which Customer Data is uploaded into the Product. Supplier shall not be responsible for Customer Data integrity prior to the upload of the Customer Data into the Product or suffered by Customer through no fault of Supplier or the Product.
1.5.8 If Customer suffers data loss or corruption through no fault of Supplier or the Product, Supplier may make commercially reasonable efforts to rectify the data corruption or loss upon Customer’s request and will invoice Customer on a time and materials basis for work to fulfil any such request.
1.5.9 If a certain date is foreseen in this Agreement for cooperation by Customer, and Customer fails to comply with the deadline, Supplier will notify Customer as soon as Supplier becomes aware of this failure (email being sufficient for this notice). The notice will state that the contributions must be received by Supplier within five (5) Business Days of receipt of the notice.
1.5.10 If Customer’s contributions are not received by Supplier within the five (5) day notice period in Subsection 5.9, Supplier will not be responsible for curtailment of the Product and Professional Services, including the non-attainment of Uptime as guaranteed in the Service Level Agreement, delivery deadlines, or quality agreed in the agreement, insofar as this curtailment or non-attainment is directly attributable to Customer’s non-cooperation.
1.5.11 If Customer’s failure to cooperate results in Supplier inability to complete the Deliverable and/or Project, Customer will not be entitled to a refund of sums paid; Customer will pay any unpaid One-Off Costs and any unpaid Subscription Fee for the first twelve (12) months; Supplier may immediately terminate the Agreement upon written notice to Customer; and Supplier will be entitled to seek other remedies beyond those stated in this Section 5.

1.6 — Third Party Products

1.6.1 Supplier has no liability and makes no warranties whatsoever with respect to Third Party Products that Customer uses in conjunction with the Product.
1.6.2 Where integration is required between the Product and Third Party Products, Supplier will only alter the Product and will not under any circumstances alter Third Party Products. Where such integration with Third Party Products is not possible, Supplier will notify Customer as soon as is practicable.
1.6.3 Any exchange of data or other interaction between Customer and a third party provider is solely between Customer and such third party provider and will be pursuant to policies and terms separate from this Agreement. Supplier shall not be responsible for any disclosure, modification, or deletion of Customer Data resulting from any use of or access by Third Party Products or third party providers.

1.7 — Data Protection

1.7.1 To the extent that Personal Data is processed using the Product, the Parties acknowledge that Supplier is a Data Processor and Customer is a Data Controller and each Party shall comply with their respective statutory or regulatory data protection obligations.
1.7.2 Supplier, as well as its subcontractors, licensors, and hosts, shall take sufficient and appropriate technical and organisational measures to protect against unauthorised or unlawful processing of Personal Data and against accidental loss or destruction of, or damage to Personal Data, having regard to the state of technological development and cost of implementing any measures, to ensure a level of security appropriate to the harm that might result from such unauthorised or unlawful processing or accidental loss, destruction, or damage and the nature of the Personal Data to be protected.
1.7.3 Supplier shall process Personal Data in accordance with Customer’s instructions. Should Customer’s instructions contravene or appear likely to contravene legislation binding Supplier, Supplier will notify Customer and request alternative instructions not in contravention of such legislation. Supplier shall have no liability whatsoever for breaches of Data Protection Legislation that arise as a result of its following Customer’s instructions in implementing and supplying the Product.
1.7.4 Customer is fully responsible for its Customer Data and guarantees to Supplier that the content, use, and/or processing of the Customer Data are not unlawful and do not infringe the rights of any third party.
1.7.5 Customer shall ensure that all Personal Data that it supplies or discloses to Supplier has been obtained fairly and lawfully and that it will obtain all consents from Data Subjects and registrations with authorities that are required to permit Supplier to transfer Personal Data to third parties to fulfil its obligations under this Agreement.
1.7.6 Customer indemnifies Supplier against any claim of a third party, including Data Subjects, instituted for whatever reason in connection with its Customer Data or the performance of this Agreement.
1.7.7 If a third party alleges infringement of its data protection rights, Supplier shall be entitled to take measures it deems necessary to prevent the infringement of a third party’s rights from continuing.
1.7.8 Supplier shall have no liability whatsoever for the protection of Personal Data in the event that Customer uses a Supplier Product to release such Personal Data to unauthorised persons, entities, or organisations.
1.7.9 Subject to applicable Data Protection Legislation, if a Data Subject submits a disclosure request to Customer to find out what of their Personal Data Customer holds, and/or to obtain a copy of their Personal Data, Supplier shall inform Customer, unless prohibited by law, and will cooperate and invoice Customer on a time and material basis for any work conducted in fulfilling such requests. Should Supplier be required by law to supply personal data to third parties, Subsection 1.4.6 shall apply.

1.8 — Support and maintenance services

1.8.1 Supplier’s Service Level Agreement applies to this Agreement by reference. The Service Level Agreement contains the levels of availability and support for the Product. During the applicable Term, and subject at all times to payment of the Subscription Fee, Supplier shall provide support and maintenance services for the Product in accordance with the requirements set out in the Service Level Agreement.
1.8.2 Customer agrees that Supplier may collect and use technical information gathered as part of the support and maintenance services for the Product. Technical information includes User’s operating system and browser, as well as statistics, such as terms most searched, date and time of last login, number of downloads, number of uploads, and number of views. Supplier may use this information solely to improve the Product and will not disclose this information in a form that identifies Customer or User(s).

1.9 — Fees and payment

1.9.1 All prices are exclusive of value added tax (VAT) and other government taxes, banking fees, and regulatory fees that have been or are later imposed. Customer agrees to pay any tax applicable to it and if Customer is required to deduct or withhold any tax, it must pay the amount deducted or withheld as required by law and pay Supplier an additional amount so that Supplier receives payment in full as if there were no deduction or withholding. Except where otherwise agreed, all invoices and payments are in EUR.
1.9.2 The Subscription Fee will be adjusted yearly at the rate of the Eurostat Harmonized Index of Consumer Prices (HICP) for the Euro area provided by Eurostat, calculated upon each anniversary of each Invoice Date. Should HICP conclude a negative rate, no adjustment to the Subscription Fee will be made.
1.9.3 Supplier shall be entitled to adjust the applicable prices and rates in accordance with the index or other standard included in the applicable sales contract or purchase order, as relevant. If the sales contract or purchase order does not expressly provide for Supplier to adjust the prices and rates, Supplier shall always be entitled to adjust it, in writing and with at least three (3) months’ notice of the new prices and rates. In the event that Customer does not agree to the adjustment, and the Parties are not able to resolve the disagreement through good faith discussions, Customer shall be entitled to terminate the contract in writing within thirty (30) days following notice of the adjustment, which termination shall take effect on the date on which the new prices and/or rates would take effect, or as otherwise agreed by the Parties.
1.9.4 Customer shall pay in full the fees and charges set out in the Commercial Terms, and in any amendment for the purchase of additional modules, no later than fourteen (14) days after the Invoice Date (“Payment Period”). Should it be determined and agreed by both Parties that additional services are required to complete the Project after the Project Start Date, the scope and price of such additional services shall be agreed upon in a separate amendment to this Agreement and Supplier shall invoice accordingly.
1.9.5 Pursuant to Book 6 Article 6:119a of the Dutch Civil Code, if Customer fails to pay the fees and charges within the Payment Period, Customer shall owe statutory commercial interest on the outstanding amount at the highest rate stipulated at law without the need for Supplier to issue a demand or notice of default.
1.9.6 If, after receiving a demand or notice of default, Customer fails to pay the fees and charges, and any applicable statutory commercial interest, then Supplier may refer the debt for collection, in which case Customer shall pay the debt collection fees and expenses associated with any legal proceedings in addition to the total amount owed, as well as any additional bank or payment processing fees. In addition to the foregoing, if Customer fails to pay an invoice within the Payment Period, then Supplier may suspend provision of the Product until all such unpaid amounts are paid in full or alternative arrangements for payment are agreed in writing.
1.9.7 If Customer wishes to dispute any amounts invoiced by Supplier, Customer must provide written notice to Supplier within ten (10) Business Days of receiving the invoice. Such notice must contain reasonable details of the claim. Customer must pay in full any undisputed amount under the invoice.
1.9.8 A representative from each Party shall meet and attempt in good faith to resolve any dispute raised under this Section 9. If within twenty (20) days the representatives have been unable to resolve the dispute, and if the dispute relates to whether amounts were properly charged, the Product was actually provided, or the Professional Services were actually performed, either representative may submit the dispute to an independent third party auditing firm that is mutually agreeable to the Parties. The Parties shall cooperate with the appointed auditing firm and shall provide the auditing firm access to such books and records as may be reasonably necessary to reach a decision. The auditing firm shall use commercially reasonable efforts to complete its work within thirty (30) days following its engagement. Any decision made by the auditing firm shall be final and binding on the Parties. Upon final determination that any amount in dispute under this Section 1.9 is owed to Supplier, Customer shall promptly pay to Supplier such amount, together with statutory interest at a rate equal to the rate of interest on the last day of the applicable Payment Period, accrued up to the date of actual payment. The expenses of the auditing firm shall be apportioned equally between Customer and Supplier.

1.10 — Confidentiality

1.10.1 The Receiving Party shall not at any time during the Term and for a period of five (5) years after termination or expiration of this Agreement, publish, disclose, or otherwise divulge any Confidential Information of the Disclosing Party to any third party, except to those of the Receiving Party’s Authorised Representatives who have a need to know such Confidential Information and who are bound by confidentiality obligations no less stringent than those contained in this Agreement. The Receiving Party shall instruct its Authorised Representatives of its obligations under this Agreement and shall be responsible for any breach of this Agreement by its Authorised Representatives.
1.10.2 The Receiving Party will only have a duty to protect Confidential Information disclosed to it by the Disclosing Party.
1.10.3 The Receiving Party shall: (i) keep the Confidential Information in the strictest confidence; (ii) use the Confidential Information only for the purpose of performing its obligations or exercising its rights under this Agreement; (iii) store the Confidential Information with the same degree of care as the Receiving Party uses to protect its own information of a similar nature, but no less than a reasonable degree of care; (iv) store the Confidential Information so as to prevent any use of Confidential Information in violation of this Agreement and/or unauthorised communication of Confidential Information; and (v) store the Confidential Information in accordance with any particular and reasonable information security requirements of the Disclosing Party for the transmission, storage, or handling of the Confidential Information.
1.10.4 The Receiving Party shall promptly notify the Disclosing Party in writing of any misuse or misappropriation of its Confidential Information that may come to the Receiving Party’s attention.
1.10.5 This Agreement imposes no obligation upon a Receiving Party with respect to Confidential Information which: (i) the Receiving Party can demonstrate was already in the Receiving Party’s possession or knowledge and which the Receiving Party lawfully acquired other than from the Disclosing Party; (ii) is or becomes publicly available through no fault of the Receiving Party; (iii) is independently developed by the Receiving Party without a breach of this Agreement, which can be demonstrated by documentary evidence; (iv) is disclosed by the Receiving Party with the Disclosing Party’s prior written consent; or (v) is required by law to disclose, in which case Subsection 1.4.6 on disclosures shall apply.
1.10.6 The Receiving Party will only make copies (in whatever format) of any document or other material containing any Confidential Information as are reasonably necessary for its performance of its obligations under this Agreement. Upon receipt of the Disclosing Party’s written request or upon termination or expiration of this Agreement, the Receiving Party shall: (i) immediately stop using all Confidential Information; (ii) promptly return to the Disclosing Party all documents, copies, or other material containing Confidential Information; or (iii) upon the Disclosing Party’s request, destroy all Confidential Information and any copies thereof.
1.10.7 Notwithstanding the foregoing, it is understood that the Receiving Party’s computer systems may automatically back-up the Confidential Information of the Disclosing Party. To the extent that such computer back-up procedures create copies of any Confidential Information, the Receiving Party may retain such copies in its regular archival or back-up computer storage system(s) for the period that such archives or back-ups are normally kept by the Receiving Party. All archived or backed-up Confidential Information shall be subject to the confidentiality and non-use restrictions under this Agreement in accordance with this Section 1.10.
1.10.8 The Receiving Party acknowledges that disclosure of any Confidential Information may give rise to irreparable injury to the Disclosing Party, which may be inadequately compensable in damages. Accordingly, the Disclosing Party may seek injunctive relief against the breach or threatened breach of the foregoing undertakings, in addition to any other legal remedies that may be available.
1.10.9 Customer acknowledges that software originating from Supplier is always confidential in nature and that this software contains trade secrets of Supplier and its suppliers or producers.

1.11 — Publicity

1.11.1 At any time after signature of this Agreement, Supplier may publish or use Customer’s name and logo on: (i) Suppliers website; (ii) marketing collateral; (iii) online advertisement banners; and (iv) in Suppliers sales presentations.
1.11.2 Supplier will obtain Customer’s written permission prior to publication for each of the following: (i) press release; (ii) case study or white paper on Suppliers website and marketing collateral (and discussion of case study or white paper during sales presentations); and (iii) Customer quote on Suppliers website.

1.12 — Warranties

1.12.1 Each Party warrants to the other Party that: (i) it has the authorisation to enter into this Agreement; (ii) it shall comply with all applicable federal, state, local, or other laws and regulations applicable to the performance by it of its obligations under this Agreement and it has and shall obtain all applicable permits and licenses required of it in connection with its obligations under this Agreement; (iii) it is not a party to any pending or ongoing litigation, arbitration, or other dispute which, if decided unfavourably to it, would reasonably be expected to have a materially adverse effect on its ability to fulfil its obligations under this Agreement.
1.12.2 Customer warrants: (i) it and its Users will use the Product in accordance with this Agreement and the AUP; (ii) Customer Data will not infringe or misappropriate any Intellectual Property Rights or Confidential Information of any third party; (iii) it accepts responsibility for ensuring Customer Data is complete prior to upload into Product; and (iv) it has and will obtain consent from the Data Subjects of any Personal Data for its collection, use, and transfer in connection with this Agreement.
1.12.3 Supplier warrants: (i) it has the right to grant the subscription in Subsection 1.2.1 to Customer in accordance with the terms of this Agreement; (ii) the Product shall not infringe the Intellectual Property Rights of any third parties; and (iii) the Product will conform in all material respects with the specifications as agreed.
1.12.4 Warranty disclaimer. Except as explicitly stated in Subsections 1.12.1 and 1.12.3 of this Agreement, the applicable Statement of Work, and the Service Level Agreement, and to the extent permitted by law, Supplier disclaims all warranties and conditions, whether express or implied by statute, common law, or otherwise, including but not limited to any warranty of performance or results Customer may obtain by using the Product, and any warranty of satisfactory quality, merchantability, or fitness for a particular purpose in connection with Customer’s purchase of the Product under this Agreement. Supplier does not warrant that the Product will meet Customer requirements or that use will be uninterrupted or error free. The Product is provided “as is”, and the entire risk as to its satisfactory use is with Customer. Customer acknowledges that it has carried out independent research and analysis as to the appropriateness of the Product and Professional Services for its requirements, has relied upon its own independent research to make an informed decision to select Supplier to deliver the Product and Professional Services, and has not relied upon any written or oral advice from Supplier.

1.13 — Indemnities

1.13.1 Customer shall indemnify, at its own expense, against any third party claim, suit, action, or proceeding (each, an “Action”) brought against Supplier (and Suppliers officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with Supplier to the extent that such Action is based upon or arises out of: (i) use of the Product that infringes any applicable law or regulation, whether wilfully or due to negligence of Customer; (ii) Customer’s non-compliance with or breach of this Agreement, including unauthorised use of the Product via any User Account; or (iii) Customer’s use of Third Party Products.
1.13.2 Subject to Section 1.14, Supplier shall indemnify Customer at its own expense, against any Action brought against Customer (and its officers, directors, employees, agents, service providers, licensors, and affiliates) by a third party not affiliated with Supplier to the extent that such Action is based upon or arises out of: (i) any Product which infringes upon any applicable law; (ii) corruption or loss of Customer Data caused solely by Supplier; or (iii) any Product, used within the scope of this Agreement, which infringes any Intellectual Property Rights of a third party.
1.13.3 If an injunction against Supplier is sought and not dismissed within thirty (30) calendar days, or if a court of competent jurisdiction issues a judgment from which no appeal is taken that, by providing the Product, Supplier has infringed upon the Intellectual Property Rights of a third party, Supplier shall: (i) obtain for Customer the right to continue using such Product or modules; (ii) replace or modify such Product or modules so that they do not infringe such proprietary rights and are free to be used by Customer; or (iii) in the event that Supplier is unable or determines, in its reasonable judgment, that it is commercially unreasonable to do either of the aforementioned, Supplier shall reimburse to Customer any prepaid fees that relate to the infringing Product or modules.
1.13.4 In order for either Party to be entitled to an indemnity under this Section 1.13, the indemnified Party must: (i) provide the indemnifying Party with prompt written notice within thirty (30) days of becoming aware of such Action; (ii) give the indemnifying Party sole control and authority over the defence or settlement of such Action; and (iii) provide the indemnifying Party with proper and full information and reasonable assistance to defend and/or settle any such Action.
1.13.5 Neither Party shall, without the other Party’s prior written consent, accept any settlement that imposes any restrictions or obligations on the other Party, requires the other Party to make an admission, or imposes on the other Party liability not covered by the indemnities.
1.13.6 The indemnified Party shall take reasonable steps to mitigate its loss following a breach which falls within this Section 1.13.
1.13.7 Sections 1.13 and 1.14 state the entire obligations and liability of the indemnifying Party and the indemnities in these provisions shall be the exclusive remedy for claims for any indemnity.

1.14 — Limitation of liability

1.14.1 In addition to the limitations of liability in Subsections 1.6.1, 1.7.3 and 1.7.8, in no event will either Party be liable to anyone for any consequential, indirect, exemplary, special, or incidental damages or pure economic loss, including: (i) lost profits, business opportunities, goodwill, or anticipated savings; (ii) costs of procuring substitute goods or products; or (iii) wasted management or staff time.
1.14.2 Supplier and its suppliers shall have no liability whatsoever to Customer for any damages for the non-functioning of the product due to unavailability of the internet.
1.14.3 Excluding liability for death or personal injury arising out of negligence, liability for fraudulent misrepresentation, and liability for damage caused by Malware, which shall be unlimited, each Party’s total cumulative liability in connection with this Agreement and the Product, whether in contract or tort or otherwise, will be limited to the total amount of Subscription Fee (excluding VAT) owed under this Agreement for the twelve (12) month period immediately preceding the final event giving rise to such liability.
1.14.4 Customer acknowledges that the Subscription Fee reflects the allocation of risk set forth in this Agreement and that Supplier would not enter into this Agreement without these limitations on its liability.

1.15 — Term and termination

1.15.1 Subject to earlier termination in accordance with this Section 1.15, this Agreement shall take effect on the Effective Date as stated in the Agreement and shall continue for the Term of the Agreement as provided in the Commercial Terms. The Agreement shall renew for twelve (12) month periods (“Subsequent Terms”) at the expiration of the Initial Term and any Subsequent Term, unless Customer provides written notice to Supplier of its intention not to renew more than ninety (90) days prior to the expiration of the Agreement.
1.15.2 Either Party may terminate this Agreement effective immediately upon: (i) receipt of written notice of insolvency or bankruptcy of the other Party; (ii) the commencement by or against that Party of any case or proceeding under any bankruptcy, reorganisation, or insolvency law, or any other law for the relief of debtors; or (iii) the appointment of any receiver, trustee, or assignee to take possession of the properties of that Party, unless such petition or appointment is set aside, withdrawn, or ceases to be in effect within thirty (30) days from the date of the said commencement, appointment, liquidation, or dissolution of that Party.
1.15.3 Either Party may terminate this Agreement if the other Party is in Material Breach of this Agreement and the breaching Party fails to cure such Material Breach within a Cure Period of fourteen (14) days from receipt of notice of Material Breach from the non-breaching Party. Such notice of Material Breach must describe the breach as comprehensively and in as much detail as possible in order to give the other Party the opportunity to respond adequately during the fourteen (14) day Cure Period.
1.15.4 In the event that a Party is acquired by, sells substantially all of its assets to, or undergoes a Change of Control in favour of a direct competitor of the other Party and fails to inform the other Party in writing prior to the change taking effect, the other Party may terminate this Agreement effective immediately upon the date of the Change of Control.
1.15.5 The supplier is at all times entitled to terminate the agreement with due observance of a notice period of 90 days. Any prepaid amounts will be refunded by Supplier to Customer.

1.16 — Effects of termination

1.16.1 Upon termination or expiry of this Agreement Supplier shall immediately cease providing the Product to the Customer and any subscriptions or licences granted hereunder shall terminate. Upon expiration or termination of the Agreement or a User Account, Supplier may immediately deactivate the relevant User Account(s) and shall be entitled to delete such User Account(s) from the Product after forty (40) days.
1.16.2 If this Agreement is terminated by Customer due to Suppliers Material Breach under Subsection 1.15.3 or by Customer under Subsections 1.15.2 or 1.15.4, Supplier will refund the pro-rata amount of any pre-paid sums up to and including the date of the event giving rise to the termination.
1.16.3 If this Agreement is terminated by Supplier due to Customer’s Material Breach under Subsection 1.15.3 or by Supplier under Subsections 1.15.2 or 1.15.4, Customer will not receive any refund of sums paid under this Agreement and Supplier shall be entitled to all of the Subscription Fees due under this Agreement for the entire Term.
1.16.4 Customer may request, within six (6) months of termination pursuant to Section 1.15, that Supplier returns to it the Customer Data in a commonly accepted export format (by choice of Supplier) within three (3) months of the request. If this Agreement is terminated by Customer due to Suppliers Material Breach under Subsection 1.15.3, Supplier will return Customer Data free of charge. In all other circumstances, Supplier will invoice Customer on a time and material basis for work to fulfil such a request. Within six (6) months of termination or expiry of the Agreement, Customer may request Supplier to dispose of all Customer Data without returning a copy to Customer, and Supplier shall dispose of all Customer Data unless otherwise required by law to keep copies and subject to Subsection 1.10.7 on automatic back-ups. Upon expiry of six (6) months after termination or expiry of the Agreement, Supplier may dispose of all Customer Data, unless otherwise required to retain it by law and subject to Subsection 10.7 on automatic back-ups. Upon request, Supplier will provide a certificate to Customer as soon as practicable after the Customer Data has been destroyed.
1.16.5 Termination of this Agreement for any reason shall not affect the accrued rights of the Parties arising under this Agreement, including the right to recover damages against the other Party. All clauses which by their nature should logically survive expiry or termination of this Agreement shall survive the expiry or termination of this Agreement and shall remain in force and effect.

1.17 — Governing Law and Dispute Resolution

1.17.1 This Agreement and any amendments shall be governed by the laws of the Netherlands.
1.17.2 Prior to initiating arbitration under this Section 1.17, the Parties shall refer any legal dispute for at least one (1) negotiation session and each Party shall use all reasonable endeavours to participate in the negotiation session in good faith to resolve the dispute. If within sixty (60) days of the first negotiation session, the Parties have not resolved the dispute, they shall refer the matter for arbitration in accordance with Subsection 1.17.4.
1.17.3 Unless otherwise agreed in writing, all dispute resolution discussions shall be conducted subject to the confidentiality obligations contained in Section 1.10 and shall be without prejudice to the rights of each Party.
1.17.4 The Parties agree that any and all disputes arising out of or related to this Agreement, whether based on contract law or in tort, shall be exclusively submitted for final and binding arbitration pursuant to the Arbitration Rules of the Netherlands Arbitration Institute (NAI) in effect on the date of commencement of arbitration, as modified by this Agreement. The costs of arbitration, including the fees and expenses of the arbitrator(s), shall be shared equally by the Parties, unless the arbitration award provides otherwise. Each Party shall bear the cost of preparing and presenting its own case. The arbitral tribunal shall consist of three (3) arbitrators, unless the amount of claim as specified by the claimant in the arbitration does not exceed EUR four-hundred thousand (€400,000), in which case the arbitral tribunal shall consist of one (1) arbitrator. The place of arbitration shall be Amsterdam, the Netherlands. The language to be used in the arbitration proceedings shall be English. Any controversy over whether an issue is arbitrable shall be determined by the arbitrator(s). The arbitrator(s) shall not have the authority to award punitive or exemplary damages and the Parties expressly waive their rights to any such damages. The award may be confirmed and enforced in any court of competent jurisdiction. Without prejudice to any other rights or remedies that Supplier may have, Customer acknowledges and agrees that damages alone will not always be an adequate remedy for any breach by Customer and that accordingly Supplier shall be entitled, without proof of special damages, to the remedies of injunction, specific performance, or other equitable relief for any threatened or actual breach of the provisions of this Agreement and Supplier will be entitled to apply for injunctive relief and other provisional measures either to a court having jurisdiction in relation to such relief or order or under the NAI rules for expedited arbitration.
1.17.5 For any court proceedings in aid of or ancillary to arbitration, each Party submits to the exclusive jurisdiction of a competent court in the Netherlands. Each Party waives any right it has to object to such a proceeding being brought in those courts including by claiming that an action, suit, or proceeding has been brought in an inconvenient forum or that those courts do not have jurisdiction. The Parties explicitly waive the right to claim consolidation of arbitral proceedings on the basis of article 1046 Dutch Code of Civil Procedure and agree such a consolidation would be a deviation from the agreed arbitral proceedings.
1.17.6 If the subject matter of a dispute does not legally permit the Parties to use the dispute resolution procedures set forth in this Section 17, or such dispute resolution procedures are deemed unenforceable, then any dispute arising out of or in connection with this Agreement shall be subject to the exclusive jurisdiction of a court in the Netherlands.
1.17.7 Notwithstanding any dispute of the implementation of the procedures set out in this Section 1.17, throughout any dispute settlement process Supplier shall continue to provide the Product and perform its other obligations under this Agreement and Customer shall continue to pay all fees due under the Agreement.

1.18 — Other Terms

1.18.1 Assignment: neither Party’s rights or obligations under this Agreement (except the right to receive money) will be assigned or delegated without the written consent of the other Party, except that either Party may, with notice but without needing the other Party’s consent, assign all of its rights and delegate all of its obligations under this Agreement to an entity: (i) which such Party owns or controls; or (ii) by which such Party is owned or controlled. In addition, either Party may, with notice but without needing the other Party’s consent assign its rights and delegate its obligations under this Agreement to an entity to which it transfers substantially all of its assets relating to this Agreement. Any consent required by this paragraph will not be unreasonably withheld, conditioned, or delayed. In the case of any assignment permitted hereunder without the other Party’s consent, the assignor will promptly notify the non-assigning Party in writing of the assignment and will include in its notice a statement of the facts that permit assignment without consent. This Agreement will inure to the benefit of and be binding upon the respective successors and assigns, if any, of the Parties. Nothing in this paragraph will be construed to permit any attempted assignment which would be unauthorised pursuant to any other provision of this Agreement.
1.18.2 No waiver: failure or neglect by either Party to enforce at any time any of the terms of this Agreement shall not be construed or deemed to be a waiver of that Party’s rights hereunder.
1.18.3Notices: all notices, requests, claims, demands, and other communications between the Parties shall be in writing. All notices shall be given by: (i) delivery in person; (ii) nationally recognised next day courier service; (iii) first class, registered, or certified mail, with postage prepaid, or; (iv) email. All notices shall be effective upon: (a) receipt by the Party to which notice is given; or (b) on the fifth (5th) day following dispatch of the notice, whichever occurs first. The postal address for delivery of notices to Supplier is: RGN brand identity services Attn: Legal, Wegtersweg 1, 7556 BP, Hengelo, the Netherlands. The email address for delivery of notices to Supplier is: legal@mybrand.center.
1.18.4 Force majeure: neither Party shall be liable for any loss or delay (including failure to meet the Uptime guarantee and any warranty obligation) to the extent such failure or delay is due to a Force Majeure Event. In the event of a Force Majeure Event, in order for the affected Party to claim the protection of this Subsection 18.4, it must, within fifteen (15) Business Days: (i) notify the other Party of the occurrence of the Force Majeure Event; (ii) indicate the foreseeable duration, if possible; and (iii) inform the other Party of the measures taken or contemplated to mitigate the consequences of the Force Majeure Event. If the Force Majeure Event continues for a period in excess of sixty (60) days, either Party may terminate this Agreement immediately upon written notice. In the event of such termination, work which has already been performed under the contract shall be paid for on a proportional basis and expenses that have been incurred in mutual agreement shall be paid in full, without further liability.
1.18.5 Insurance: during the Term, Supplier shall maintain at its own expense insurance policies with the following minimum coverage and limits: (i) commercial general liability insurance of one million EUR (€1,000,000) per occurrence for bodily injury and property damage; (ii) professional indemnity insurance of one million EUR (€1,000,000); (iii) worker’s compensation insurance of one million EUR (€1,000,000) per employee, per accident or disease; (iv) automobile liability insurance of one million EUR (€1,000,000) per accident for any vehicle used by Supplier to provide services to Customer under this Agreement. Upon Customer’s written request, not more than once annually, Supplier shall supply certificates of insurance to Customer as evidence of the coverage stated in this Subsection 18.5.
1.18.6 Headings: the headings of the Sections and Subsections of this Agreement have been inserted for reference only and shall in no way affect the interpretation of any of the terms or conditions in this Agreement. If this Agreement is ever translated into any other language, the English language version of this Agreement will be used exclusively in construing and interpreting this Agreement.
1.18.7 Independent contractor status: the Parties are independent contractors. This Agreement does not create a partnership, franchise, joint venture, agency, fiduciary, or employment relationship between the Parties.
1.18.8 Entire Agreement: this Agreement represents the entire agreement between the Parties and replaces and supersedes all previous or contemporaneous oral or written agreements, understandings, or arrangements between the Parties with respect to this subject matter. Each Party acknowledges, to the fullest extent permitted by law, that in entering into this Agreement it has not relied on any statement, representation, assurance, or warranty, other than as expressly set out in this Agreement. The applicability of any of Customer’s purchasing or other conditions is expressly rejected.
1.18.9 Modifications: if Supplier makes a material change to any applicable Online Terms, then Supplier will notify Customer by either sending an email to the notification email address provided by Customer. If the change has a materially adverse impact on Customer and Customer does not agree to the change, Customer must notify Supplier at legal@mybrand.center within thirty (30) days after receiving notice of the change. If Customer notifies Supplier as required, then Customer will remain governed by the Online Terms in effect immediately prior to the change until the end of the then current Subscription Term. If the Subscription Term is renewed, it will be renewed under the then current Online Terms.
1.18.10 Inconsistency: in the event of any inconsistency between various documents making up this Agreement, the provisions of the hierarchy shall be: (i) Commercial Terms; (ii) Standard Terms of Service; (iii) Service Level Agreement; (iv) applicable Statement of Work; (v) Acceptable Use Policy; and (vi) any other applicable terms.
1.18.11 Amendment: this Agreement may not be modified or amended except in writing signed by an authorised representative of both Parties or as otherwise agreed by the Parties.
1.18.12 Severability: should any provision of this Agreement be determined to be void, invalid, or otherwise unenforceable by any court of competent jurisdiction, then: (i) the Parties shall agree to a suitable and equitable provision to be substituted in order to carry out, so far as may be valid and enforceable, the intent and purpose of the impugned provision; and (ii) the remainder of this Agreement shall not be affected.
1.18.13 Third Party Rights: this Agreement is made for the benefit of the Parties, and is not intended to benefit or be enforceable by any third party. The rights of the Parties to terminate, rescind, or amend this Agreement, or to reach any settlement relating to this Agreement, are not subject to the consent of any third party.
1.18.14 Travel expenses: customer shall reimburse Supplier for all reasonable and customary travel expenses incurred in the course of Suppliers performance of this Agreement or an Order. Such expenses shall be pre-approved in writing by Customer and shall include, but not be limited to, transport, accommodation, and an amount of €150.00 per day per Suppliers employee for out-of-pocket expenses (e.g. meals and local transport). Should the travel reasonably require an overnight stay, the travel shall constitute two (2) days. Reimbursable expenses shall be invoiced by Supplier to Customer within one (1) month of the last day of travel. Upon request by Customer, Supplier shall provide copies of documentation for such expenses.

1.19 — Definitions

As used in this Agreement, the following terms shall have the meanings specified below. References to Sections or Subsections shall refer to Sections or Subsections of this Agreement, unless otherwise specified. In this Agreement: (i) the singular includes the plural and vice versa and any gender includes any other gender; (ii) references to any statute, enactment, order, regulation or other similar instrument shall be construed as a reference to each of the same as amended by any subsequent statute, enactment, order, regulation, or instrument or as contained in any subsequent re-enactment thereof; (iii) the words “month”, “year”, and “quarter” mean calendar month, calendar year, and calendar quarter, unless otherwise stated; (iv) the word “including” (or any analogous word or phrase) means “including without limitation”; and (v) the terms “Data Subject”, “Data Controller”, “Data Processor” and “Personal Data” have the meanings given under the Data Protection Act 2000 (“DPA”) (Wet bescherming persoonsgegevens).

Term	Explanation
Agreement	these Standard Terms of Service, together with the Commercial Terms, any applicable Statements of Work, the Service Level Agreement, the Acceptable Use Policy, and other attachments hereto, all of which are incorporated by reference, and as may be modified, amended, or supplemented from time to time.
Authorised Representative	a person with permission from the Receiving Party to access Disclosing Party’s Confidential Information (e.g. employees, agents, or advisors).
Business Day	08:30 to 17:00, local time for the contracting Supplier entity, not including Saturday, Sunday or a public holidays.
Change of Control	a change in the holder of the right to, directly or indirectly, direct or cause the direction of the management and policies of an entity (whether through the ownership of voting shares, by contract or otherwise), or the acquiring of more than fifty percent (50%) of the shares of that entity or of the voting rights attached to it, including through an initial public offering of more than fifty percent (50%) of the share capital of that entity.
Confidential Information	any and all non-public information disclosed to the Receiving Party by the Disclosing Party, whether in the past, now or in the future, in any form or format whatsoever, whether tangible or intangible, including Intellectual Property Rights, whether or not subject to or protected by registered or unregistered copyright, patent, trademark, existing now or in the future, that relates to the Disclosing Party or their business, prospective business, finances, budgets, costs, marketing, contracts, suppliers, customers, employees, or investors; technical processes, computer software or programs (including source code and object code), trade secrets, know-how, inventions, applications, documentation, schematics, data, designs, drawings, works in progress, engineering, security reports and information, penetration test reports, formulae, or other test data; correspondence with governmental agencies or authorities; or the terms of any agreement negotiated or entered into between the Parties and the discussions, negotiations, and proposals related to any such negotiation or agreement, where the information is: (i) clearly and conspicously marked as “confidential” or “proprietary” or with a similar designation; (ii) identified by the Disclosing Party as confidential and/or proprietary before, during, or promptly after presentation or communication; or (iii) disclosed in a manner in which the Disclosing Party reasonably communicated, or the Receiving Party should reasonably have understood, that the disclosure should be treated as confidential, whether or not the specific designation “confidential” or “proprietary” or any similar designation is used.
Cure Period	the time frame within which a Party that has defaulted or materially breached its obligations under this Agreement is permitted by the other Party to remedy such default or material breach, such time frame to be set out in this Agreement or the notice itself, as applicable.
Customer Data	all items supplied by Customer or its Authorised Representatives for inclusion in, uploading to, or use in association with the Product. Customer Data includes programs, data, or other software files, documents, tests, pictures, graphics, video, animation, and sound recordings, as well as all the data created by Users and any Personal Data provided by Customer in the context of this Agreement.
Data Protection Legislation	as applicable, the Data Protection Act 2000 (“DPA”) (Wet bescherming persoonsgegevens), Exemption Decree DPA 2001 (Vrijstellingsbesluit Wbp), the Law on Data Breach Notifications (Wet Meldplicht datalekken en uitbreiding bestuurlijke boetebevoegdheid Cbp), the Data Protection Directive (95/46/EC), the Electronic Communications Data Protection Directive (2002/58/EC), and all applicable Regulations relating to the processing of personal data and privacy, including the guidance and codes of practice issued by the Data Protection Authority.
Deliverables	the output specified in the Statement of Work and implemented in accordance with the Project Plan.
Disclosing Party	the Party disclosing Confidential Information.
Effective Date	the date this Agreement comes into force.
Force Majeure Event	an occurrence beyond the control and without the fault or negligence of the Party affected and which that Party is unable to prevent or mitigate through the exercise of reasonable diligence, including: acts of God, expropriation or confiscation of facilities, any form of Government intervention, war, hostilities, rebellion, terrorist activity, local or national emergency, sabotage or riots, strikes (excluding strikes by Supplier personnel), and floods, fires, explosions or other catastrophes, electricity failure, faults effecting the internet, computer network or telecommunication facilities, and failure by secondary suppliers engaged by Supplier at Customer’s instruction to duly meet their obligations.
Good Industry Practice	in relation to any undertaking and any circumstances, the exercise of the degree of skill, care, prudence, efficiency, foresight, and timeliness which would be expected from a skilled and experienced person engaged in the same type of undertaking.
Initial Term	all and any copyright, know-how, technical information, rights in inventions, patents, trade secrets, trademarks and trade names, business names, logos, service marks, moral rights, design rights, rights in get-up, database rights and rights in data, computer data, generic rights, proprietary information rights, the right to sue for passing off, utility models, domain names, rights in goodwill, and all similar or equivalent rights and in each case, whether registered or not, including any application to protect or register such rights and all renewals and extensions of such rights or applications, whether vested, contingent, or future, and wherever existing.
Invoice Date	the date on each invoice, which is automatically generated on the date the invoice is created, sent to, and received by Customer via e-mail.
Malware	viruses, worms, Trojan horses, or other malware or harmful computer code, files, scripts, agents, or programs.
Material Breach	a failure by one Party that is severe enough to undermine the entire Agreement by depriving the other Party of a core benefit for which the Agreement was entered into, including: failure to make payment when due, breach of confidentiality obligations, infringement of Intellectual Property Rights and failure to remedy such breach in accordance with this Agreement, breach of applicable laws, repeated non-material breaches cumulatively amounting to a material breach, and failure to keep current all billing information to the extent that it interferes with invoicing.
Media Import	the upload of Customer’s digital media files and import of the associated metadata to Customer’s Product.
mybrand.center	The commercial name of the Product.
One-Off Costs	the one-time costs required for the implementation of the Product of the One-Off Deliverables, provided by qualified Supplier employees. Costs correspond to the rates set out in the Commercial Terms.
Online Terms	terms applicable to the Agreement, as updated from time to time, and available for review and download at: https://mybrand.center/legal, including these Standard Terms of Service, the Service Level Agreement, and the Acceptable Use Policy.
Party	each signatory to this contract (collectively, “Parties”).
Payment Period	the period specified in Subsection 1.9.4 of these Standard Terms of Service.
Product	mybrand.center software as described in the Agreement, User Instructions (excluding verbal instructions), any additional modules purchased, and any modified, updated, or enhanced versions of such modules that Supplier may make available pursuant to this Agreement. The Product is also referred to as “Brand Portal” and the terms can be used interchangeably.
Professional Services	the services provided by qualified Supplier employees upon request.
Receiving Party	the Party that receives Confidential Information from the Disclosing Party.
Regulations	any law, legislation, instrument, rule, order, regulation, directive, by-law, industry code, or decision which applies to, concerns, or otherwise affects any Party’s obligations under this Agreement, as may be amended or varied from time to time including Data Protection Legislation.
Review Round(s)	review of the Deliverables by Customer, followed by alterations performed by Supplier, if necessary.
Service Level Agreement (“SLA”)	the contents of the Service Level Agreement then in force.
Subscription Fee	the recurring amount of money, as agreed in the Commercial Terms and any amendment thereto, to be paid by Customer to Supplier for the use of the Product.
Subsequent Term	any renewal Term of the Agreement, as stated in the Commercial Terms.
Term	the period of time commencing upon the Project Start Date of the relevant Project, including the Initial Term and any Subsequent Term(s). The Term will end on the date this Agreement expires or terminates or the date the applicable Statement of Work expires or terminates, as applicable.
Third Party Products	a product provided by a company other than Supplier.
Uptime	as calculated in the Service Level Agreement.
User	any individual who accesses and/or uses the Product through Customer’s account.
User Account	the permission granted to an individual User to access and use the Product. A User Account may not be shared by multiple Users. In the case of departure, long-term sickness, long-term leave, or retirement), a User Account can be deactivated and a new User Account can be activated to enable Customer to use all User Accounts to which it has subscribed.
User Instructions	written instructions, including documentation, as well as the instructions stored in the Knowledge Base (support.mybrand.center) and the release notes of new Product features.

1.20 — Annexes

1.20.1 The following annexes apply to this agreement:
Annex 2 – Service Level Agreement
Annex 3 – Sub-Processors mybrand.center
Annex 4 – Non-Disclosure and Confidentially Agreement
Annex 5 – Commercial terms
Annex 6 – Contacts
Annex 7 – Data Processing Agreement

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