April 1, 2019

21% of campaign materials shipped out are never set up in stores

Results of a POS survey, conducted by P2PI, show that marketeers believe that 21% of marketing materials, sent out to stores, were never applied. Two interesting […]
March 28, 2019


Wings Last Thursday, we launched our fictitious brand Wings. A new upcoming retailer in sports and fashion that sells its own products as well as reputable […]
December 20, 2018

Brick and mortar marketing is generally ignored by technology

This may seem highly unlikely when you look at the latest “Martech 5000” market research. In 2018 there were more than 6000 different Marketing IT solutions […]
December 13, 2018

Brand experience suffers when good customer touchpoints go bad

As a marketeer you understand like no one else the impact of bad or missing customer touchpoints. The impact on customer and brand experience, as well […]